The Hype
This page contains audio segments under the theme of 'hype.' This theme references discussions about the new neuro-popularity. Interviewees discuss the reasons for rising interest in neuroscience and/or the effects of neuro-hype.
To learn more about the coding methods, click here.
- Themes: newness macro-micro hype funding divide multiplicity
The Hype
Audio Segments with Description
Daniel Margulies
1. Dr. Daniel Margulies suggests that brain scanners and the ability to form experiments with them leads to some level of popularity for neuro work; he also argues that neuroscience has not really adjudicated between various positions in the humanities.
2. Dr. Daniel Margulies states that there is some push-back right now against neuroscience because it has been so widely used or too far extended.
Jack Gallant
1. Dr. Jack Gallant suggests that some scientists who do not collect their own data mix up what they did in the lab with what they tell other people; he then likens a neuroscience lab to a small business, where scientists use varnish and gloss over their research findings in order to raise funding and keep the lab going. These factors contribute to making 'big' claims for neuro research. Note: this segment non-exclusively coded also as 'funding.'
2. Dr. Jack Gallant realizes the consequences of overselling research, discussing the media backlash on neuroscience.
Marco Iacoboni
1. Dr. Marco Iacobani responds to a question about applications of neuroscience findings in the humanities; he suggests that the source of animosity from the humanities towards the sciences may be due in part to the over-popularization of findings.
Gregory Hickok
1. Dr. Gregory Hickok discusses the fragility of theories and incorrect assumptions; he mentions assumptions about mirror neurons as an example and how incorrect assumptions then lead to tenuous claims about art, empathy, and disabilities associated with autism.
Larry Cahill
1. Dr. Larry Cahill comments on the rise in popularity of brain studies. He gives an example of how brain imaging experiments are used to attract attention to the field and how people have popularized fMRI studies by applying findings to societal concerns like love or politics.
2. Dr. Larry Cahill gives an example of how the hype of neuroscience findings have trickled down to corporate levels and relates it back to an encounter with the Transportation Security Administration.
3. Dr. Larry Cahill emphasizes the importance of using reason and caution when communicating neuroscience findings instead of jumping to conclusions simply to draw attention to the research.