All interviewees were asked the same set of questions; however, an effort was made to follow the natural flow of conversation. Interviewees were audio recorded with their permission, and interviews were conducted at the interviewees' own local university campuses or offices.

    Interviews were then transcribed and divided into 'episode segments.'

    Each segment was coded thematically following Sheryl Geisler's method for systematic data analysis, outlined in her book, available here. Themes emerged across segments as codes were iteratively created in a back and forth process working between interview segments and code categories for themes.

    Seven recurring thematic codes were eventually identified. See links below.

      Themes: newness   macro-micro    hype   funding   divide   multiplicity